The Outdoor Recreation Guide
Membership Link to your web site...

Getting links for your site is hard work.
This takes time and effort, and time and effort costs money. To invest money in any incoming linking you've got to have a good idea of what links are worth to your website. Links do two things for your site; 1.) Drive more traffic to your site and 2.) Help your PageRank if the PR is equal or higher than your PR.

Link popularity is the total number of "qualified" web sites linking to your web site. Increasing the link popularity of your web site can dramatically improve your search engine rankings.

Your web site will start to receive a consistent stream of highly targeted visitors. Unlike search engine rankings and paid advertising (banners, search engines, etc.), traffic generated by link campaigns can usually be counted on for years to come, with low cost. An added benefit is that incoming visitors may perceive your site in a better light, since they have found it via a recommendation (link) on another web site.

Link popularity continues to be one of the most important aspects of any successful search engine optimization campaign. But the way it's done is changing dramatically. Let's take a look at what Google says about link popularity and how it works:

PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important." Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don't match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page's content (and the content of the pages linking to it) to determine if it's a good match for your query.

So, how do you know if Google considers a page "important" enough for you to pursue a link on it? The answer is PageRank Score. If the page your link will come from has a Google PageRank Score of six or higher, it's a real good candidate to link with.

In a nutshell,
the more inbound links your web page has, coming from pages that (a) have a high PR and (b) feature similar or complementary content, the higher your PR will be. The second condition is very important, since a link from a high PR "soccer" page to a "whitewater rafting" page is unlikely to result in any PR benefit for the whitewater rafting page.

Since Google weighs the quality of the pages linking to you very heavily, you want to secure links from pages that in turn have a higher PageRank than yours. More on Popularity Linking

NOTE: As of January 2008 Google is not keeping up their Page Rank profiles and the measurement is no longer accurate.

Buying text links is legitimate.
Buying text links is of course a legitimate marketing practice but such links should never be bought on the basis of PageRank score alone - it's simply not a useful metric for such a decision. If you are going to buy text links, then do so based on marketing decisions:

• Does the site serve your target markets and offer potential for getting quality traffic?
• Will your text link be accessible to search engines?
• Is the content of the site compatible with the services that you offer?
• Is the design of the site professional and do the companies who have already bought text links appear to be reputable?
• Do you have a budget and a target in mind? You will spend $x and expect sales of at least $y in return. ROI
• Buying text links can be part - but only part - of a link building campaign.

Who should link with OutdoorGuide.Net?
Any Licensed and Insured Professional Outfitter or Guide who wants to raise their PageRank and drive additional traffic to their web site.

TERMS OF PAYMENT:
Advance payment is due in full. Payment can be made either by credit card (Master Card, Visa or American Express) or check (Checks must clear before activation of your listing). A PDF invoice will be emailed to you upon activation of your listing. Listings for a businesses outside the U.S. will not be activated until payment is received in U.S. funds.

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