The Outdoor Recreation Guide
Getting links for your site is hard work.
Link popularity is the total number of "qualified" web sites linking to your web site. Increasing the link popularity of your web site can dramatically improve your search engine rankings.
Your web site will start to receive a consistent stream of highly targeted visitors. Unlike search engine rankings and paid advertising (banners, search engines, etc.), traffic generated by link campaigns can usually be counted on for years to come, with low cost. An added benefit is that incoming visitors may perceive your site in a better light, since they have found it via a recommendation (link) on another web site.
Link popularity continues to be one of the most important aspects of any successful search engine optimization campaign. But the way it's done is changing dramatically. Let's take a look at what Google says about link popularity and how it works:
PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important." Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don't match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page's content (and the content of the pages linking to it) to determine if it's a good match for your query.
So, how do you know if Google considers a page "important" enough for you to pursue a link on it? The answer is PageRank Score. If the page your link will come from has a Google PageRank Score of six or higher, it's a real good candidate to link with.
In a nutshell,
Since Google weighs the quality of the pages linking to you very heavily, you want to secure links from pages that in turn have a higher PageRank than yours. More on Popularity Linking
NOTE: As of January 2008 Google is not keeping up their Page Rank profiles and the measurement is no longer accurate.
Buying text links is
Who should link with
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PageRank and Google are trademarks of Google Inc., Mountain View CA, USA. PageRank is protected by US Patent 6,285,999